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受疫情影響，餐飲業(yè)為了維護和吸引客戶紛紛進行智能化及數(shù)字化升級。據(jù)了解，某餐館采用智能APP實現(xiàn)智能排號、線上預定、手機訂餐、掃碼點餐、外賣、商城、會員積分等功能，極大保持顧客的粘性，培養(yǎng)品牌忠誠度。

Catering industry carried out smart and digital upgrade to maintain and attract customers these days. There is a restaurant used smart APP to achieve online booking, mobile phone ordering, QR pay, delivery, obtain member points and other functions, which greatly maintain customer stickiness and cultivate brand loyalty.

然而，對普通餐飲店家來說，開發(fā)專門APP并讓顧客安裝使用極其困難。因此，這些餐飲店通常會采用小程序和門店安裝自助點餐機等智能設備。通過自助點餐機，可以實現(xiàn)觸屏自助點餐、菜品推薦、掃碼支付、刷臉支付等功能。

However, it is extremely difficult for normal restaurants to develop a dedicated APP and make customers install and use it. Therefore, these restaurants often use small programs and install self-service ordering kiosk at stores. In virtue of self-service ordering kiosk, self-service ordering, dish recommendation, QR pay, face pay and so on functions can be realized.

實際上，市場觸覺敏銳的漢堡王早在疫情前在門店安裝天波刷臉支付自助點餐機。這款自助機獨特之處在于大屏幕和人臉識別功能，結合了支付寶的刷臉付軟件，形成一個完整的餐飲方案。顧客可在27寸高清觸摸屏自行點餐，這不僅緩解了用餐高峰期的排隊時間，還有效降低點餐錯誤率，讓顧客吃得更舒心。

In fact, Burger King with keen market sense has already installed Telpo face payment self-service ordering kiosks TPS781 in its stores last year. This self-service ordering kiosk is unique in its big screen and face recognition function.

Combining with Alipay software—face pay, a complete catering solution is made. Customers can order their meal in 27 inch HD touchable industrial screen, which not only alleviates queuing time at the peak time but also reduces ordering error rate. Customers can enjoy a more comfortable and pleasure dining experience.

值得一提的是，該款人臉支付自助點餐機可以實現(xiàn)刷臉注冊。顧客可以通過人臉支付自動登記為會員，無需填寫個人資料。搭配3D結構光攝像頭，人臉識別準確度高達99.9%。為了進一步保障顧客隱私問題，更是突破了活體識別的障礙，有效杜絕照片、視頻等方式的盜刷行為。雙喇叭配置，還可在用餐閑余時間插播廣告或優(yōu)惠資訊等動態(tài)信息，增加顧客點餐互動性與趣味性。

It is worth mentioning that face payment self-service ordering kiosk can realize member registration. Customers can automatically register as members by paying with their faces, without filling in any other personal information. The 3D structured light camera enables face recognition accuracy up to 99.9%.

In order to further guarantee customer privacy, it breaks through liveness detection barriers which completely eradicate fraudulent photos or videos and other beguiling behavior. The double loudspeakers enable advertisement and latest promotion can be showed at the idle dining time, which better enhance customer ordering interactive and interesting.

餐廳利用小程序、APP、智能收銀機、會員營銷等智能手段，提高了餐飲店鋪的抗壓性和靈活性，在疫情中也能逆勢成長。

With small program, APP, smart cash register, self-service ordering kiosk, member marketing and other smart device, restaurants can improve resilience and flexibility and stand stable and even grow under epidemic.

Tag: smart device, catering industry, repurchase rate, self-service ordering kiosk, Burger King, face payment, QR pay

公司簡介: 天波是世界領先的智能硬件及解決方案提供商，成立于1999年，旗下?lián)碛蠵OS機、收銀機、自助機、人臉識別設備、生物安防設備等系列產(chǎn)品及解決方案。目前，天波產(chǎn)品已遍布全球100+國家，并成立香港分公司和印度辦事處，不斷擴大市場占有率。憑借20多年科研項目經(jīng)驗和專業(yè)態(tài)度，200多項技術專利實力保障，天波與MTN、 Vodafone、Burger King、7-11、非洲國家博彩局、支付寶、百度、美團、中國銀行等全球知名公司建立戰(zhàn)略合作